Brand Story

DAZE DAYZ represents the spirit of a fearless soul seeking a way of life through adventure. Our philosophy is to find the harmony between the natural beauty of the beach cultures around the world, and your body and soul, so that you can stay true to yourself.

Mission
Our goal is to become a leading global brand representing the ocean-loving culture. Beyond our swimwear, we will be offering our style touching on all aspects of beach life by evolving beyond fashion and into a complete beach lifestyle brand. We are partnering with key influencers that share our values and lifestyles to continue to advance as a brand that inspires many.

Vision
We will constantly create and develop new stories and themes in order to present fresh designs. We strive to maintain competitiveness in the retail market by producing designs that maintain the highest standards of both style and functionality. In addition, through collaborating with key influencers that share our lifestyle values, we will continue to construct various cultural content.